Vicks ZzzQuil Launch Campaign

The Philippines has emerged as one of the bottom 5 countries worldwide in terms of average hours of sleep. Which makes the launch of Vicks Zzzquil quite timely, as it seeks to help aid sleep-deprived Filipinos with the rest they deserve. Fashion icon Heart Evangelista brought the almost magical properties of a good night’s rest to life on her way to being the first local champion for better quality sleep.