Sangobion Bloody Concert

25 million Filipinos suffer from iron deficiency anemia, but no one goes out to get tested for it.

 

Sangobion IRON+ supplement, got people to undergo a blood test for anemia by giving them access to something they’d bleed for: an exclusive concert featuring the Philippines’ hottest pop star, Sarah Geronimo.

 

AWARDS

Gold in Media Strategy

Tangram Awards 2018

 

Gold Anvil in Public Relations Tools

Anvil Awards 2018

 

Bronze Kidlat in Direct

Bronze Kidlat in Promo & Activations

Kidlat Awards 2018

 

Bronze Tambuli in Best Use of Influencer

Bronze Tambuli in Brand Engagement and Experience

Tambuli Awards 2018