GSK “Your Time Could Extend His Time” COPD Awareness Stunt

There’s a disease killing off fathers in the Philippines—Chronic Obstructive Pulmonary Disease (COPD)—an irreversible lung disease that usually targets men who are 40 years old and above, and have a history of smoking.

Unfortunately, even though COPD is ranked as the 7th leading cause of death in the country, these fathers often don’t take the time to get themselves checked for COPD symptoms.

So instead of asking these dads, we asked their kids through… “Your Time Could Extend His Time”, an emotional stunt to make kids make time to have their dads checked and treated for COPD.