Enfa A+ Gentlease Rorsh*t

Infant milk formula ads are illegal in the Philippines. That’s why Mead Johnson—like the rest of its competitors—uses medical representatives to talk to doctors, who can recommend the brand to moms.

This creates a fierce competition, where medical representatives vie for a few precious seconds of attention from doctors.

So how does Enfa A+ Gentlease, a milk formula for digestive discomforts, catch our target doctors’ attention while talking about sh*t?

By getting them to talk about it first…with the Enfa A+ Gentlease Rorsh*t, the Rorschach Test that got doctors discussing baby sh*t.

Direct & Collateral Category
New York Ad Fest 2017

Direct Category
Kidlat Awards 2017